Natural Language Processing (NLP) is a field that focuses on the ability of a computer to learn, and be capable of processing a human language to the level where it can infer meaning and formulate responses.

Understanding language, sentiments, feelings, opinions are the biggest step towards debating, challenging and collaborating.

When a machine is able to learn this process, it makes it easier for brands to understand customers on a larger, more global scale rather than just as separate, local entities.

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