Weblining is a process by which companies will grade each individual and base decisions about them solely in regard to the information they buy from Consumer Information Aggregators like Acxiom. Privacy advocates warn that this way of profiling consumers can lead to different classes of individuals which will receive different offers and attention from different companies. Health insurance, higher education, employment, and financing could all be decided before you ever get in contact with an insurance agency, school, potential employer or lender, all based upon the information gathered and collated by information aggregators.


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